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The battle of AI in Hollywood

by Lois Beckett, The Guardian — 26 May 2023

AI has become a central part of the Hollywood writers’ strike and it has put a spotlight on whether AI-powered production will be a dream or a nightmare for screen workers and their audiences.

It’s hard to know how exactly the battles over AI in Hollywood will play out, given the heavy haze of marketing bombast, fearmongering and simple confusion about the technology that’s currently hovering over the industry.

“A lot of us are at a cocktail party pretending we know what we’re talking about,” Cynthia Littleton, the co-editor-in-chief of Variety magazine, told the Hollywood AI conference.

But it’s clear that some of the emerging conflicts will focus on job losses from automation and copyright and intellectual property disputes.

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FURTHER READING: Sports streamer tackles piracy with AI, Variety, 24 May 2023


 

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