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Adobe focuses on responsible AI training

by Forbes, Prakhar Khanna — 15 October 2024

Adobe are launching a new generative AI video creation tool for the public called Firefly Video Model which will be responsibly trained.

“We compensate creators for training. We do not train on customer content. We do not scrape the internet. And we optimize everything we build so that it is integrated into the tools that you use. Firefly is the most creator-friendly approach in the industry,” asserted David Wadhwani, president of Adobe’s digital media business, before announcing Firefly for public use.

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