by Mathieu Pollet | EURACTIV France | translated by Daniel Eck 28 Jul 2021
Facebook announced an important collaboration with the ALPA on Monday 26th July, by agreeing to provide them with access to their rights management tool, to ensure that intellectual property laws are upheld on their Facebook and Instagram platforms.
This comes at a vital time for the global content industry as pandemic induced ‘binging’ has seen a spike in the use of illegal streaming sites, up to 14.2 million users in France alone, as at March 2020.
Read on to find out more about why Dominique Boutonnat, President of the Centre national du cinéma et de l’image animée (CNC), which oversees ALPA, see this as such an important step.
Read more about Facebook’s track record her at home in Hugh Stephen’s Article “Facebook’s Own Goal in Australia?” Does this action in Europe represent a change of heart by the internet behemoth?