by — April 16, 2021
Every April 26, The World Intellectual Property Organisation (WIPO) – a global forum for IP information and cooperation – celebrates to highlight the role that intellectual property (IP) rights play in encouraging innovation and creativity.
This year, World Intellectual Property Day spotlights the critical role of the millions of small and medium-sized enterprises (SMEs) as they use IP rights to build stronger, more competitive and resilient businesses while global economies recover from the pandemic. Creative Content Australia asked renowned industry player – producer Sheila Jayadev to record a clip on the value of IP to his business and offer advice to emerging creatives.
For more info on World IP Day go HERE