by Japan Today, SoraNews24, 14 March 2022
A Japanese anti-piracy campaign has become so successful that the campaign mascots are now being used by a fashion brand to model a new line of clothing.
The NO MORE Eiga Dorobo (NO MORE Movie Theft) duo first appeared in Japanese advertising back in 2007 to remind people that piracy is illegal and have since become a part of Japanese popular culture.
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RELATED ARTICLE: If you visit pirate sites, even the law can’t protect you, by Creative Content Australia 24 February 2020