by Rapid TV News — 18 January 2023
As Netflix prepares to put an end to password sharing, many have been wondering if the move will lead to a fall in subscribers or an increase in piracy.
However, a new study by Horowitz Research found that “7 out of 10 Netflix users who password share would be willing to pay full price for the service if they could no longer share access.”
Read more about the research here.
RELATED ARTICLE: Why Netflix and other streamers are cracking down on password sharing, 14 April 2022, LA Times