by Forbes, Andy Chatterley — 23 January 2024
A new report by consultancy firm Kearney, using MUSO piracy data, is calling on content owners to leverage piracy consumption data and see those who pirate as prospective customers.
The report claims that online video content piracy leads to revenue losses of $75 billion per year for the global media sector. This figure is projected to reach $125 billion by 2028, representing an annual growth rate of nearly 11 percent.
The report also outlines the three segments which make up the piracy market:
Unashamed: people who knowingly consumer pirated content
Unaware: people who might not realise they are pirating
Unwilling: people who pirate because they don’t believe content is available in their market
Read the full article here.