by Content Cafe — 28 April, 2022
After a long hiatus CinemaCon has returned to Caeser’s Palace in Las Vegas this week. Much has changed in the moviegoing world since the pandemic struck and the event offers a moment to both reflect on the past two years and look toward the future. Piracy has been an important part of that conversation.
The MPA’s chief Charles Rivkin put piracy front and centre during his CinemaCon keynote.
“Piracy’s dramatic evolution, and our equally dramatic response is a compelling drama … with all the international intrigue and high-stakes action you’d see in any marquee movie, the difference is, the perpetrators, and the threat they pose to our industry, are very real,” he said.
He also spoke about the evolution of piracy and the need to continue working with governments around the world to expand site blocking efforts and drive a sea change in the consumer culture that understands why piracy is harmful. READ THE FULL STORY HERE.
Warner Bros. president of international theatrical distribution Andrew Cripps highlighted how rampant piracy is in Russia revealing that he had seen photographs of The Batman being advertised in Russian theatre lobbies, even though the studio had not supplied the tentpole to the market due to sanctions. READ THE FULL STORY HERE.
Meanwhile, cinema chain Cinépolis used their keynote to unveil a new study revealing almost half of the people who watched Black Widow saw it by pirating the film. READ THE FULL STORY HERE.